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There is no better way to keep up with the online trends than Google themselves.
In this blog post Google give us…
5 Questions Marketers should ask in 2017
1. Am I focused on the right metrics for a mobile-first world?
2. Do my media plans allow me to react in real time to how my customers are acting and feeling?
3. Do I have a portfolio of assets that appeal to both the immediate and longer-term needs of my customers?
4. Am I planning for the blurring lines of TV and online video?
5. Is my organization building for the mobile screen first?
These are all very relevant questions to the online world we are all working in
Visit the full blog post on Google Think for the answers